Improve the reliability of your AI models with human-led validation.
Human In The Loop applies human-based testing to strengthen your AI model outputs. This allows you to make better business decisions swiftly and confidently.
Your AI produces answers. Our Loopers cross-check. You execute with confidence.
Your AI works fast. But does it work right?
Speed is impressive, until it isn't. We know that AI models today can process information much faster than humans. But when non-validated models start having hallucinations or fabrications, your risks start to compound at scale.
Efficiency and reliability don't have to be two separate goals. Organisations who win with AI aren't just the ones who deployed it the quickest. They are the ones who built validation into every step, so when their AI moves fast, it also moves right.
global average cost of a data breach.
higher percentage point error rates for warm models in providing inaccurate 'factual' information.
of responses contained in AI news summaries contain errors.
A necessary human validation step in the AI loop.
Define what gets tested
Tell us what you need validated - a policy chatbot, an internal AI assistant, or a complex agent workflow. We'll make sure everyone's on the same page before work begins.
Share your model outputs
Submit a sample via secure transfer or let us interact with your model directly. Either way, your data stays protected.
The right expert for every task
The best validation depends on matching the right reviewer to the work - specialists for complex outputs or broader panels where scale and consistency matter.
Clear feedback you can act on
You will receive a structured report with results against your agreed criteria so you know where your model stands before it goes live.
Loopers. Right people for the right task
Every Looper is vetted so that they are well-matched to the task. Validation quality will neither be sacrificed nor compromised.
Loopers are checked against their credentials, experience and in the domain your industry demands. No generalists are assigned where specialists are needed.
Rigorous selection means that only the right people review the right outputs. Loopers are matched to your deployment and not assigned at random.
Our Loopers have skin in the game because they are aligned with our values that in a world of AI, humans matter. Accountability is built into every tier so quality is both expected and enforced.
We're onboarding our first ten enterprise partners.
Beta partners get first-hand access to core services and founder-led support.
- AI Model testing is free for the duration of the beta
- Testing criteria will be thoroughly co-designed with you
- Testing elements will be customisable with your input
- Direct access to the founding team